What is National SEO?
A worthwhile effort
National SEO is an organic search marketing strategy that focuses on promoting your company’s website to rank for the most searched keyword terms nationwide or nationally. The ideal result is that your site will rank at the top of search results when someone types one of these keywords into a search engine.
So what’s the catch? If there is a catch, it would be that higher monthly keyword search volume means that national SEO efforts see significant competition. That means it can be more difficult (but more lucrative) to rank for these keywords. eMarketing Plaza has developed a systematic and proven approach that delivers predictable search engine optimization results.
National SEO for Lead Generation
At this point, you may be contemplating, “Is national SEO right for me?”
We’ll answer that question with another question: does your business need more inbound leads?
The main difference between national SEO and other types of SEO campaigns, such as e-commerce SEO, is whether the purpose of your website is to generate leads or sell products online. Our national SEO strategies are ideal for brands that want a nationwide digital presence and need to increase their sales pipeline.
If your product or service is available nationwide, national SEO is the right campaign for you.
Why National SEO?
Online market share
If your business is purely online and doesn’t have a physical location, you likely don’t have a geographic area to target. To that end, you’re not only competing with businesses in your area; you’re also competing with corporations that may be on the other side of the country. Gaining market share online can be a cost-effective way to generate leads in a predictable way and fill your sales team’s pipeline with high-quality inbound opportunities requesting your product or service. As part of your marketing team, we can work directly with your team to ensure we achieve your goals.
Improve your E.A.T.
What is E.A.T.?
COMER. is an acronym developed by Google to help webmasters and SEOs understand what their algorithm looks for when determining a website’s ranking. Google has explained it as the experience, authority, and trustworthiness of your brand. National search queries provide many informative results (such as blogs, publications, and databases); it can be challenging to stand out without a trusted brand. A national SEO campaign with eMarketing Plaza will help you build your online reputation.
Here’s the bottom line: if you want to gain an edge over your competition, expand your reach, increase your brand visibility, generate more qualified leads and, most importantly, increase your revenue, a national SEO campaign with eMarketing Plaza is right for you. Our analysts regularly collaborate with key stakeholders on your team to ensure your national SEO campaign delivers results. Analysts continually monitor the effectiveness of your campaign to ensure we deliver on the eMarketing Plaza Promise.
National SEO Services
Can you imagine generating leads every day and not having to pay for each one individually?
eMarketing Plaza’s national SEO partners experience this every day, and you can too!
If your business operates across the country, you already know how difficult it can be to stand out online.
Not only are you competing with local businesses, but you’re also competing with big brands on a national level.
Scaling national SEO strategies: a difficult task.
Trying to appeal to such a massive and varied market can seem like a daunting task. It takes a lot of work and a team of highly skilled experts with many years of experience to create successful national SEO strategies.
eMarketing Plaza will create a customized national SEO campaign that will move your brand to the top of the search engines and bring more relevant visitors to your site. If you are a brand that offers products or services nationwide, a strong national SEO campaign should be part of your overall digital marketing strategy.
Executing national SEO strategies can be a challenging task and requires an ongoing commitment. With national SEO, instead of targeting a limited set of local geographic keywords, your goal can be to rank for highly searched keywords that can be very competitive. The competition to rank for these types of commercial search terms can be difficult to overcome. With eMarketing Plaza on your side, your campaign is set up for success from the start.
Are national SEO campaigns worth it?
So, if SEO for national businesses is a challenge, is it worth it?
In a word, Yes! While it can be challenging to create successful national SEO strategies, by partnering with eMarketing Plaza, we ensure that the results are worth the effort and resources.
There are currently 3.5 billion daily searches on Google, and about 60% of national web traffic comes from organic searches. In addition, more than 60% of Internet users research their product information online before buying, and more than 90% of clicks go to organic (rather than paid) listings.
eMarketing Plaza’s award-winning search engine optimization services will help you “crack the code” and take advantage of high-converting organic traffic. Can you imagine getting predictable traffic to your site without paying per click? A properly implemented nationwide SEO strategy will increase your brand awareness and online lead generation and, more importantly, improve your bottom line revenue. It’s not just about writing meta descriptions or title tags anymore!
Guaranteeing you, our partners, a return on your SEO investment is our number one goal.