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What is meant by "web presence"?
A company’s web presence is the complete digital footprint of a company found on the Internet. While the website and the written, graphic, and video content it contains is the cornerstone of a company’s web presence, there are quite a few other digital locations where a company might have a presence. These include, but are not limited to:
- Links to pages and content on the company’s website from other places on the Internet.
- Social media properties such as a Facebook page, Twitter account, LinkedIn account (business and personal), company blog, and Google +1 account.
- Mentions of a company or website on social networks: posts, links, tweets, +1s, likes, etc.
- Video content is created and posted on video-sharing sites such as YouTube.
- Local business pages such as Google + Local;
- Listings on business directories such as Bing, Yahoo, Yelp, Merchant Circle, YellowPages.com, Whitepages, CitySearch, and others.
- Email communications with clients and prospects.
- Press releases to media and news outlets.
- Content that a company has created and shared on other websites.
What is SEO?
“Search engine optimization (SEO) is the process of affecting the visibility of a website or web page in the “natural” or unpaid (“organic”) search results of a search engine. In general, the earlier (or higher ranked on the search results page) and more frequently a site appears in the search results list, the more visitors it will receive from search engine users. SEO can target different types of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.”
“As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords entered into search engines, and which search engines are preferred by your target audience. Optimizing a website may involve editing its content, HTML, and associated coding to increase its relevance to specific keywords and remove barriers to search engine indexing activities. Promoting a site to increase the number of backlinks or inbound links is another SEO tactic.”
In a slightly shorter description, Search Engine Land, a well-regarded search-centric website, explains:
“SEO stands for “search engine optimization.” It is the process of getting traffic from ‘free’, ‘organic’, ‘editorial’, or ‘natural’ listings on search engines. All major search engines, such as Google, Yahoo, and Bing, have such results, where web pages and other content, such as videos or local listings, are displayed and ranked according to what the search engine deems most relevant to users. Payment is not involved, as is the case with paid search ads.”
Why does my business need a growing web presence?
People search the web for a business, product, or service in different ways. Some people use familiar search engines (Google, Bing, Yahoo). Some people will use social networks such as Facebook, Twitter, and LinkedIn. Others may use business directory services such as Yelp, CitySearch, or FourSquare. There are numerous additional ways for Internet users to find businesses, and these methods continue to evolve at a rapid pace. The more places your business has a presence, the more likely it is to be found.
A growing web presence also helps develop trust and authority for current and potential customers. The more places people see you, the bigger and more familiar you become in their minds. In addition, a larger web presence will also often improve search engine rankings for many of the same reasons.
Why do I need SEO for my business?
Search engine optimization is an essential component of a company’s marketing and sales strategy. With the rise and rapid growth of the Internet and the demise of many traditional (offline) channels for reaching customers and prospects such as the Yellow Pages, having a web presence has become increasingly important, if not vital.
Reasons to develop and implement a clear SEO and web presence strategy include:
- To optimize your web presence and visibility.
- To build better branding and positioning for your business, products, and services.
- To increase online credibility and trust for your business.
- To identify the most effective keywords for a company.
- To rank higher in search engines.
- To increase traffic from potential customers.
- To increase the number of visitors and repeat customers.
- To grow your business – $$$.
The goals, project scope, and budget for search engine optimization and increased web presence can vary significantly for different companies. However, the need and importance of having an optimized web presence will only grow over time. At the end of the day, if your customers and potential customers are not finding you on the Internet, they are finding your competitors.
What are keywords?
Keywords and keyword phrases are a central element of search engine optimization. In its most basic definition, a keyword or keyword phrase is the text that a web user types into a search box to find relevant information or content. Expressed another way, keywords are descriptions of information that people search for and can drive targeted traffic to your website.
Choosing the best keywords for your website and SEO optimization is very important to get targeted traffic to your website with the best chance of converting them into customers and repeat visitors. Effective use of keywords is essential for ranking well and being found on the Internet. Keyword research focuses on locating the optimal keyword phrases to attract targeted traffic to a website.
Keyword research can often be dry and very detailed. To do it well requires special software tools and expertise. However, this type of research and the information it provides is the cornerstone of any successful SEO effort. Many people also consider the optimal use of keyword phrases to be essential to creating and maintaining a successful website, as keywords will appear in the website page content, off-page metadata, and often in page titles and descriptions.
Moz is a well-known and well-respected website for SEO information, tools, and services. Part of their perspective on keywords includes:
“It all starts with words typed into a search box. Keyword research is one of the most important, valuable, and high-performance activities in the field of search marketing. Ranking for the “right” keywords can make or break your website. Through the detective work of deciphering your market’s keyword demand, you not only learn what terms and phrases to target with SEO, but you also learn more about your customers in general.”
“It’s not always about attracting visitors to your site, it’s about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated.”
What are social networks?
There are quite a few different ideas and opinions about the definition of the term “social networking”. However, there are two aspects that are consistent: it involves sharing information and it is continually evolving. The most recognized social networking platforms include Facebook, Twitter, LinkedIn, and Google Plus. A broader definition of social networking would also include social networking sharing sites such as YouTube, Vimeo, Flickr, Pinterest, and Instagram. The number, scope, and size of social sites continue to grow at a rapid pace.
According to Doreen Moran, a digital and social marketing strategist, “Social media is a collection of online platforms and tools that people use to share content, profiles, opinions, opinions, knowledge, experiences, perspectives and the media itself, which facilitates online conversations and interactions between groups. of people.
- Social Media is the platform/tool.
- Social media is the act of connecting on social media platforms.
- Social Media Marketing is the way companies join the conversation in an authentic and transparent way to build relationships.”
Wikipedia states: “Social networking refers to the means of interaction between people in which they create, share and exchange information and ideas in virtual communities and networks.
Ann Handley, social media and marketing expert, and author, says: “Social media is an ever-growing and evolving collection of online tools and toys, platforms and applications that allow us all to interact and share information. Increasingly, it is both the connective tissue and the neural network of the Web.”
What is a local search?
Businesses with a physical location, such as restaurants, repair companies, contractors, dentists, and plumbers, can realize significant benefits by optimizing their web presence for local search opportunities. There are a growing number of online directories and locations where local businesses can develop a presence.
Google, Bing, and Yahoo have services that allow local business owners to create an online business listing with the most accurate and up-to-date information about their business, products, and services. These listings will generally include a link to the business’s website, its phone number, and a map showing the business’s location.
Why do search engine rankings change frequently?
There are a number of factors that affect the ranking of a given web page and a given keyword on a given day. These can include:
Search engines discover new sites, web pages, and content on a daily basis and may overtake existing pages in search engine rankings and results.
Older sites, web pages, and content may become disconnected (removed from the web) or decrease in relevance because the content is not changed or is visited infrequently over an extended period of time.
Older websites and web pages are updated or improved (SEO) to make their content more attractive to visitors and search engines.
Search engines can change the way they evaluate websites, web pages, content, and links, which can cause the rank of a given page for a given keyword to decrease or increase without any changes being made by the website owner.
While these changes can be disconcerting to a website owner or business, they should be taken into context. By having a broader web presence that does not rely solely on the rank of a given keyword in search engine results on pages, a business reduces its dependence on any single source of web traffic. Diversity is important.
How much do SEO and Web Presence services cost?
A common question. Our standard answer is “it depends”. While we don’t try to sound cute, we do not offer specific “canned” service packages. The cost of our services will depend on a client’s needs. We work with a wide range of companies and needs, requirements, desired results, and budgets can vary. Some of the parameters that are evaluated as part of a business engagement include:
- How large is your website?
- How competitive is your business niche or market?
- Where do you currently rank for your most important keywords and where do you want to rank?
- How many keywords would you like to target?
- What is your current web presence?
- What is the level of engagement?
- How active has your business been on social media? Email marketing?
- Content creation? Video marketing?
I have a local business and most of my customers are within 10 miles of my business, do I need a web presence?
This is a good example of where, if your potential customers are not finding you, they are finding your competitors. Therefore, a good place to start answering this question is to determine how your current and potential customers are currently finding your business. If your company does not currently have a web presence, this could be an opportunity to reach many more potential customers and significantly expand your business. If your competitors have a web presence and you do not, then you could be losing a lot of business to them now and in the future.